Privacy and Cookie Policy

Version 11-10-2026

Cellumer, located at Cl. Pansaersstraat 36, 3400 Neerwinden, Belgium, is responsible for the processing of personal data as set out in this privacy statement.

Contact details:
https://magica.world/en
+32 (0)194 801 07

Cellumer trades under the name Magica World
Cl. Pansaersstraat 36
3400 Neerwinden
Belgium

Wouter Baars is Cellumer's Data Protection Officer.
He can be contacted at info@cellumerbeheer.com

Personal data we process
Cellumer processes your personal data because you use our services and/or because you provide it to us yourself. Below is an overview of the personal data we process:

First name and surname
Address details
Company name and VAT number, if you order as a business
Telephone number
Email address
Order details: the products, amounts and your order history
IP address
Other personal data you actively provide, for example by creating a profile on this website, in correspondence and by telephone
Information about your activities on our website
Information about your browsing behaviour across different websites (for example because this company is part of an advertising network)
Web browser and device type
Payment details: the payment method chosen and whether the payment was successful (your bank or card details are processed only by Mollie)
Other data you provide to us

Special and/or sensitive personal data we process
Our website and/or service does not intend to collect data about website visitors under the age of 16, unless they have permission from their parents or guardian. However, we cannot verify whether a visitor is over 16. We therefore encourage parents to be involved in the online activities

of their children, in order to prevent data about children being collected without parental consent. If you believe that we have collected personal data about a minor without such consent, please contact us at info@cellumerbeheer.com and we will delete this information.

For what purpose and on what legal basis we process personal data
Cellumer processes your personal data for the following purposes:

Processing your payment
Checking your VAT number in the European VIES system for business orders
Sending you one reminder if you have started an order but not completed the payment
Sending our newsletter and/or advertising leaflet
Being able to call or email you if this is necessary to provide our services
Informing you about changes to our services and products
Giving you the option to create an account
Delivering goods and services to you
Cellumer analyses your behaviour on the website in order to improve the website and tailor the range of products and services to your preferences.
Cellumer tracks your browsing behaviour across different websites, enabling us to tailor our products and services to your needs.
Cellumer also processes personal data where we are legally required to do so, such as data we need for our tax return.

Reminder email for an incomplete order
If you start an order but the payment is cancelled, fails or expires, we will send you a single email with a reminder and a link to complete the order after all. This happens about an hour later and only if you have not placed the order in the meantime; you will receive no more than one reminder per week. For this we use only the details you entered when ordering: your email address, the products you selected and your address (so you do not have to enter it again). The legal basis is our legitimate interest in helping you complete a purchase you have started. You can unsubscribe with one click via the link at the bottom of the email. We then store only an irreversible code (hash) of your email address, so that you no longer receive reminders; your email address itself cannot be derived from it.

How long we keep personal data
Cellumer does not keep your personal data for longer than is strictly necessary to achieve the purposes for which your data is collected.

Sharing personal data with third parties
Cellumer does not sell your data to third parties and only provides it where this is necessary for the performance of our agreement with you or to comply with a legal obligation. With companies that process your data on our behalf, we conclude a data processing agreement to ensure the same level of security and confidentiality of your data. Cellumer remains responsible for this processing.

Your data is shared with the parties below in order to handle your queries and/or orders or for legal reasons:

Hetzner Online GmbH, Germany (server hosting the webshop and the data)
Ploi (server management)
Mollie (payment provider)
Cloudflare (security and fast delivery of the website; processes your IP address)
The carrier of your parcel (bpost, PostNL, DHL, DPD, GLS or UPS)
Exact (accounting software)
WeCloudit (email)
Google (Google Analytics, only if you consent to statistics)
European Commission (VIES), to check your VAT number for business orders
Accountant
Third-party websites selling our goods, solely for orders placed there.
Suppliers, if they send the parcel directly to you.

In addition, we work closely with Safe Way UG and ABC Licht UG in Germany for part of the handling of our orders. These parties have full access to our data.

All parties are bound by a duty of confidentiality.

Cookies, or similar technologies, that we use
A cookie is a small text file that is stored in the browser of your computer, tablet or smartphone when you visit this website. We always use necessary cookies: these make sure the website works, for example your basket, your language choice, logging in and the security of forms. We only place cookies for statistics (Google Analytics) and for marketing if you give your consent.

On your first visit we ask for your consent via the cookie notice. You can change or withdraw your choice at any time via "Cookie settings" at the bottom of every page. You can also block or delete cookies via your browser settings. For an explanation, see: https://www.gegevensbeschermingsautoriteit.be/burger/thema-s/internet/cookies

Third-party cookies (Google) are only placed if you give your consent.

Google Analytics
If you consent to statistics, Google places cookies for Google Analytics via our website.

We use these services to track and receive reports on how visitors use the website, to improve the website for you as a customer and to detect errors on the website.

This data is generally anonymous and cannot be traced directly back to you as a website visitor.

This processor may be required under applicable laws and regulations to provide access to this data. Through these cookies we collect, virtually anonymously, information about your browsing behaviour and share this data with analytics software. The various providers of this software may interpret this information in combination with other datasets and in this way track your movements on the internet and show you personalised information (read: advertisements).

Viewing, amending or deleting your data
You have the right to view, correct or delete your personal data. You can do this yourself via the personal settings of your account.

You also have the right to withdraw any consent you have given for data processing or to object to the processing of your personal data by our company, and you have the right to data portability. This means that you can submit a request to us to send the personal data we hold about you in a computer file to you or to another organisation you name. If you wish to exercise your

right to object and/or right to data portability, or if you have any other questions or comments about data processing, please send a specified request to info@cellumerbeheer.com. To make sure that the request for access has been made by you, we ask you to enclose a copy of your proof of identity with the request. In this copy, black out your passport photo, MRZ (machine readable zone, the strip with numbers at the bottom of the passport), passport number and personal number. This is to protect your privacy. Cellumer will respond to your request as quickly as possible, and in any case within four weeks. Cellumer would also like to point out that you can lodge a complaint with the national supervisory authority, the

Data Protection Authority (Gegevensbeschermingsautoriteit, Drukpersstraat 35, 1000 Brussels). You can do so via the following link: https://www.gegevensbeschermingsautoriteit.be/burger/acties/klacht-indienen

Securing personal data
Cellumer takes the protection of your data seriously and takes appropriate measures to prevent misuse, loss, unauthorised access, unwanted disclosure and unauthorised alteration. If you feel that your data is not properly secured or there are indications of misuse, please contact our customer service or email info@cellumerbeheer.com.

Webshop and hosting
Our webshops run on our own software, on a server from Hetzner Online GmbH in Germany (European Union), which is managed via Ploi. Cloudflare protects the website against attacks and ensures it loads quickly; for this, Cloudflare processes your IP address and technical data about your visit. Our email runs via WeCloudit. These parties process your data only on our behalf and are bound by confidentiality. Cloudflare and Google are American companies; if your data leaves the European Union in this context, this takes place on the basis of the EU-US Data Privacy Framework or the European Commission's standard contractual clauses.

To protect your data, we use measures including an encrypted connection (HTTPS), we store passwords only in encrypted form, access to the webshop administration requires two-step verification, and the server receives security updates automatically.

Changes to the privacy policy
We reserve the right to change our privacy policy at any time. You will always find the most recent version here.